Denise Shrivell of MediaScope and TrinityP3 conducted an industry survey to prioritise the issues you and the industry are facing – be it as a marketer, an agency or a media owner. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends for 2021 and shares his entertainment industry analysis. Digital media industry trends, 11/20/20 5–7 minutes to read . Entertainment and Media Market Growth 2020 Global Industry Size, Analysis, Share, Trends, Market Demand, Growth, Opportunities and Covid-19 Impact … This has undoubtedly raised the bar when it comes to the quality of podcast content, but as money flows into the space in the wake of mass adoption – some worry that podcasts are losing their “purity”. Major sociopolitical events like Brexit in the UK and the Yellow Vests in France have caused a portion of the public to question the objectivity of the media which in turn weakens their trust. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on … Growth is only really happening in a small handful of countries – especially in Scandinavia. You'll take away action points for your social media team to run with for 2020, and learn how industry experts have been implementing new tactics for their marketing strategies. I am hoping that one of the media industry trends for the future includes legislation on behalf of congress to limit anti trust. This makes sense in an era of Netflix, Spotify, Amazon and others – and many worry that smaller news organisations will increasingly struggle to compete. This has transformed the face of the media industry as a concept is a development, artists are growing and consumers are widely dependent on the consumption. Considering their popularity and effectiveness together with the relentless growth of smartphone usage – we can assume that having a direct line to readers homescreens through push notifications is a very useful trigger for engaging audiences. There’s no doubt that the rise of podcasting is a media industry trend that will have a great impact over the next few years. In the US, paid news consumption has remained stable at 16% after strong growth in 2017. Countries that are less politically polarised show lower levels of concern – like Germany (38%), and the Netherlands (31%). Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. In our social media analysis for our Consumer Trends for 2020 report, we found that one of the best ways a network could generate buzz around a TV show would be to cancel it. The year ahead looks promising as new technologies and trends drive innovation and unravel new opportunities in the media and entertainment industry. Media & Entertainment Market Landscape is expected to register a CAGR of over 13% during the forecast period (2020 - 2025). Although global smartphone sales are slowing down – with a 2.7% drop in the first quarter of 2019 – our reliance on them for news shows no sign of slowing. Facebook 0 Tweet 0 LinkedIn 0. The publishing industry is clearly at a crossroads. Due to mergers and acquisitions, individual media firms are larger than ever. As the social media landscape is changing at a fast pace, it’s important to keep up with the latest trends every year to ensure that your strategy is still successful. We can see significant differences at a national level. Entertainment and media industry trends and analysis Digital transformation is redefining the entertainment & media industry, as consumers demand user-driven experiences. Trust has fallen on both the left and right, with the population in general dissatisfied with Brexit coverage, and the trust gap actually narrowing across the political spectrum. Het gaat goed met de digitale industrie en dus ook met bureaus die zich richten op social media. Avoidance is up 6% overall…….. Spotify and other big platforms are also investing heavily in the medium. Even so, some commentators worry that this is the best that we’re going to get……, “Some in the news business worry that, even though subscriber numbers remain low by some standards, we might already be close to reaching an upper limit. This trend ties in with the loss in trust of the media in general, and could lead to higher levels of audience loyalty and engagement for publishers who can prove their integrity and impartiality. It is expected to reach around Rs 3.1 lakh crore (US$ 43.93 million) by 2024. Media & Entertainment Business Key Market Segments In others like Korea (28%), Greece (27%) and Hungary (28%) the picture looks more bleak. An impressive 36% of the report’s sample said they’d listened to at least one podcast in the last month, a jump of 2% from 2018 – and nearly half (15%) of podcast consumers listened to one about news, politics, or international current events. Leverage these trends to your advantage and stay ahead of your competitors. November 20, 2020 by Paul Bannister. Read this full article to find out the latest trends in the digital media industry. Global M&A Industry Trends in Technology, Media & Telecommunications. Since spring 2020, the COVID-19 pandemic has been accelerating structural challenges and trends that have long faced the media and entertainment (M&E) industry. Digital Media Report 2020 - Get the report with graphs and tables on statista.com! The top 10 media and entertainment companies are The Walt Disney Company, 21st … Social media trends are constantly evolving, and it's essential to stay up-to-date with them. It’s clear that podcasts are having their moment, and they’ve revolutionised a format that’s been relatively static for a generation. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. Certain services may not be available to attest clients under the rules and regulations of public accounting. The report also shows that podcasts are far more popular in some countries than others, with Korea taking the lead (53%), and the UK trailing the field at 21%. Acceleration of digital trends and technology is creating optimism among dealmakers. We’re going to focus on the following areas: Read on for a summary of the report’s key findings and a breakdown of what publishers really need to know for 2019 and beyond. - Media & Entertainment Industry Trends, Technology and ResearchMedia & Entertainment Industry Trends, Technology and Research on 5 Reason why 2015 is the year of OTT; Virtual MVPDs are finally hereMedia & Entertainment Industry Trends, Technology and Research on Cloud Media Services:Opportunities, Trends and Challenges – Part II This year’s Digital News Report from Reuters is based on a survey of over 75,000 online news consumers in 38 countries. The UK shows a different picture. PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. We can see stark differences here between the two major Anglosphere markets. We can also see that only a minority believe that the media properly holds the powerful to account. This phenomenon can be seen starkly in the UK, where avoidance is up by 11%. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on … Mocht je trends missen, dan hoor ik het uiteraard graag. Due to mergers and acquisitions, individual media firms are larger than ever. Among smartphone first Americans significantly less (20%) access first through news apps, favouring social media (43%), aggregators (11%) and email (8%) when compared to the British. One of the most transformative tech solutions in the past few years, AI has been used in numerous ways to improve customer experience and streamline business operations. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. News aggregation is nothing new, but seems to be growing in 2019 – with the 2018 relaunch of a more AI driven Google News, the continued success of Apple News, and the integration of aggregation tools like Upday and Flipboard into Android’s core OS. British respondents said that they avoid the news because it makes them feel powerless or negatively affects their mood. Increasingly polarized politics and a high profile backlash against ‘fake news’ make it a hard environment in which to build trust. 10 Important 2020 Social Media Trends You Need to Know. PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Market Dynamics. Media Industry Trends And Its Shift Towards Digitization When the attention of the marketers and business owners is shifting from traditional marketing and advertising and going beyond that, it can be said that the Media Market Research is anticipating a lot in the future. Trust is a key issue. They subscribed to an average of 12 media and entertainment services, while also seeking more free and subsidized entertainment, such as ad-supported streaming video. What You'll Learn. With COVID-19 forcing people to stay indoors, media consumption seems to have got a rocket thrust. Downloading Digital Music. Among those who self-identify as being on the left of the political spectrum, we see an increase in trust levels of 18% – as they rally behind liberal media outlets under the Trump administration. Entertainment en Media Market To 2026 – Global Industry Outlook, groeimogelijkheden, Trends en voorspellingen met Top Players Analyse | Groei van de Markt Reports Emerging trends. Kevin Westcott, Deloitte’s US Tech, Media, and Telecom leader, explores the biggest media trends … India ranks 15 in the world in the music industry and is expected to enter the top 10 music markets by 2022. The digital revolution has shaken the publishing industry. The value of the entertainment and media market in the United Kingdom (UK) has been increasing since 2013, reaching over 62.8 billion British pounds in 2017. Even among those who are most interested in news, the wealthiest, or the most educated, most people only pay money to one news organisation. Industry Top Trends 2020: Media and Entertainment S&P Global Ratings November 19, 2019 5 Key risks and opportunities 1. It’s worth noting though that news consumption is lower on the list of uses than traditional audio applications like music and checking the weather. There looks to be significant room for growth in the USA, UK and other western nations. 28% feel worn out by too much news these days, and the constant buzz of different perspectives makes it hard to know what’s really happening. The 5 trends we’ve forecasted for 2019 - We’ve forecasted trends using data from over 3255 respondents, interviews with industry analysts, and exhaustive market research. As the space matures it seems likely that more publishers will begin to challenge the culture of free in the audio medium as well as print. Anderen lazen ook. News reaches two-thirds (66%) of smartphone users in Japan each week, Naver reaches 73% of smartphone users in South Korea, while Line Today reaches 47% of our Taiwanese sample”. It gives us some timely insights into digital news consumption around the world, and the key media industry trends to watch for this year. One of the most glaring digital media and entertainment trends is that an increasing number of players are retracting from video content aggregators in order to stream their content direct-to-the consumer. That said, even countries that have not experienced major upheavals lately – like Finland and Germany – show a worrying picture of decline. Vox has built a great reputation with this and is popular with younger audiences craving a deeper understanding and perspective. Mobile (23%) first contact is up from 2017 (17%) – but TV (33%) is still ahead. © 2020. He goes on to note that large organisations like the New York Times, Financial Times and the Guardian have had some growth and demonstrated the viability of alternative revenue models. The change though is more significant among the highly educated and there is a generational element that isn’t consistent across countries. For example in the UK younger groups have changed the most whereas in the US it’s older demographics. In the Uk 43% make first contact with news directly – driven mostly by the success of the BBC News app. Video Streaming. Social media isn't going anywhere. Digital transformation is a continuously evolving beast that enterprises have to tame over and … If we take a look at how attitudes have changed over the last few years though it seems like a growing trend. This is most obvious in the French case – where trust levels fell 11% to a dismal 24%. Six trends, however, highlight new opportunities as well. ; Brand examples of each trend - See how real brands are starting, or are already on board with, the trends we’ve predicted. The report also hails the success of the New York Times in growing the Daily to around five million daily listeners and perhaps is the world’s most popular podcast. The large scale Global Media Processing Solutions Market research report recognizes and analyses the emerging trends along with major drivers, challenges and opportunities in the market. The report also explores who listens to podcasts and how. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. So what are the newest trends today? 6 Key Tech Trends in the Media and Entertainment Industry 1. Globally, most agree that the media is helping them to stay up to date, but only half think that news media helps them to actually understand current events. In the last 10 years, social platforms have played a significant role in expanding ecommerce into a multibillion-dollar industry in the U.S. Let’s take a look at six key trends unearthed by the report. The Best WordPress Advertising Plugins for Your Site [2020], Greg Emerson on How Native News Apps Can Boost Loyalty and Engagement with the Right UX, Reporting on the Fashion and Beauty Industry through the Lens of Technology with Jill Manoff from Glossy Media, Redefining Engagement, Quality over Quantity and Saving the Internet with Mario Vasilescu from Rewordly Inc, Canvas – Convert Your Web App to Native Mobile Apps, Build Community Apps for your BuddyPress or BuddyBoss Site, Build Ecommerce Apps from Your Existing Website, Convert Your Elearning Site or LMS to a Mobile App, Convert your WordPress Site to a Native Mobile App, Continued growth of smartphones and shifts in first contact. By contrast, mobile notifications tend to be used by younger groups”. In the US the picture is different. The following are common types of media industry. Get Ready For These 13 Communications Industry Trends In 2020. See Terms of Use for more information. Unsurprisingly, in the US people with higher incomes, education levels and interest in the news are the most likely to pay. The rapid evolution of technology has transformed the media and entertainment industry, along with the integration of new disruptors for generating profitable growth across the sector. We hope you’ve enjoyed reading about all the key media industry trends uncovered in the report. Rising numbers of mobile device owners and a prevalent trend toward screen culture are also factors driving the media market. These segments include movies, TV shows, radio shows, news, music, newspapers, magazines, and books. @ 2020 Fifty Pixels Ltd. MobiLoud® is a registered trademark of Fifty Pixels, registered in the European and U.S. Patent and Trademark Office. This box/component contains JavaScript that is needed on this page. As we’ve seen, the subscription model has met with mixed results, but it’s still early days and a shift in consumer behavior is possible over the coming years. Media Industry Current Trends Growth peaked in 2007-2008 and is expected to slow in most markets through 2009 and 2010 before picking up again. Apple Has Killed IDFA, Dropping a Bombshell on the Mobile Ad Ecosystem. A significant portion of the global audience is becoming more discerning about what kinds of news they interact with, and are becoming more critical news consumers. Heading into 2021, telecommunications, media, and entertainment industry leaders should consider three key strategic opportunities both to recover from the COVID-19 crisis and to boldly position themselves to thrive in the future: Download a PDF of the full report to learn more about the impacts of media industry trends, key actions to take, and critical questions to ask. Even so, challenges remain and there could be a bumpy road ahead. Notifications are an important tool for building news habits that boost retention and engagement. Richard Fletcher, a research fellow at the Reuters institute writes that: “This year’s survey finds only a small increase in the numbers paying for any online news”. Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. Even in this demographic, the majority only pay for one subscription – this is leading to a winner takes all dynamic and doesn’t bode well for smaller publishers. The two most common triggers are email and mobile notifications. Social login not available on Microsoft Edge browser at this time. Social media is a dynamic and competitive space, and these trends can help you ace your social media game. Others fear the emergence of subscription fatigue”. 1: The Streaming Wars Commence Are these the SVOD Services you are looking for? Please enable JavaScript to view the site. What Happens Next? This point matters because, depending on the way subscriptions are distributed among different publishers, it may mean that only a small handful of those that are currently available will be able to attract enough paying subscribers to survive”. Major trends and technologies to look out for in the media and entertainment industry in 2020: AI in personalization, online streaming, AR, VR and data privacy. DTTL and each of its member firms are legally separate and independent entities. Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. “Overall trust in the news is down 2 percentage points (all market average) from 44% to 42%, with trust in the news people use themselves falling below 50%”. “Email remains extremely effective with older, highly engaged news users, even if overall usage has not grown over the last five years. By 2021, Indian media and entertainment industry will reach Rs 2.35 trillion. Leverage these trends to your advantage and stay ahead of your competitors. Publishing Publishing books, magazines, newspapers, comics, references, blogs and research in both paper and digital formats. The UK (70%) jumped the most by 12% – which could be due to the British media breaking regular stories about misinformation on social media along with a well publicised parliamentary inquiry into the issue. Despite a lot of effort spent driving up alternative revenue sources, and readers seeing more paywalls than ever over the last year, the report shows that these efforts have met with mixed results. Given the rising customer expectations, and demand for personalized content in recent years, media ent… Here are 10 social media trends that will matter most to marketers, brands, and businesses in 2020, according to 34 experts. A podcast by our professionals who share a sneak peek at life inside Deloitte. Please see www.deloitte.com/about to learn more about our global network of member firms. Media is a pretty large term that encompasses many different businesses and industries, many of them interrelated. “The most striking aspect of podcast consumption is the appeal to younger people”. According to recent figures, internet video traffic is expected to jump fourfold from 2017 to 2022, with a compound annual growth rate increase of 33 percent (Cisco, 2019). Despite the lukewarm growth of the total amount of people paying for any news, a positive finding is that most payments are now ongoing while one-time payments have stagnated. This will continue in 2020 where media companies will continue working alongside AIs for personalized content recommendations and effective advertisements. Advertising is becoming more intrusive, premium content is on the rise and some publishers like Politiken have started to restrict some daily content to subscribers only. “Yahoo! As media and entertainment companies move to make digital content accessible, consumers are demanding greater access to data to carry that content. Get this free report and never miss another great article from Social Media Examiner. If this trend continues and consumers become more open to the idea of paying for quality online journalism – like they already are when it comes to print – it could lead to a path of sustainable growth. Events, my dear boy, events? Six Key News Media Trends to Watch in 2020. These are some of the trends that will dominate the social media landscape in 2021 and beyond. The media industry is a business model based on communicating information, art and entertainment to a large audience. When it comes to first access through notification – the US (10%) and the UK (11%) are equal. The road forward will be a challenging one – with publishing one of the key industries disrupted by the digital revolution – but with so much talent working toward such a vital goal there is surely a pathway to sustainable, quality and profitable journalism within reach. Some nations broadly trust the media, like Portugal (58%), Denmark (57%) and Finland (59%). News aggregation is already the norm in Asia. They’re also a force in European countries – with mobile aggregators claiming significant portions of the Italian (17%), Norweigan (18%) and Swedish (12%) markets. Companies in the digital media industry can improve their engagement with consumers by keeping abreast with the latest trends and technologies in the industry which in turn can also help in transforming their business operations. ... local broadcast media in many markets will be increasingly saturated with political ads—and increasingly expensive. The technology industry in 2020 and beyond October 30, 2020 – McKinsey senior partners Brendan Gaffey and Lareina Yee share their perspectives on how … Home » Blog » Six Key News Media Trends to Watch in 2020. OTT launches. Lees 2 reacties. The specific reasons for this aren’t immediately clear, but media professionals should take note of these trends and look for pathways to renewed trust. In the US however. DTTL (also referred to as "Deloitte Global") does not provide services to clients. These trends in public perception may provide an opportunity to engage more with audiences by providing more in-depth explanatory content. From the big screen to interactive gaming, e-books and e-sports, music streaming to live events, companies must rapidly adapt their business models to ensure they capture the attention - and spending - of the consumer. “This year’s report comes against the backdrop of rising populism, political and economic instability, along with intensifying concerns about giant tech companies and their impact on society”. In this e-book, we'll talk about the social media trends that will stick around for 2020, including artificial intelligence, social media wellness, virtual and augmented reality, and many more. In the last 10 years, social platforms have played a significant role in expanding ecommerce into a multibillion-dollar industry in the U.S. “Business models are still emerging but the evidence in this chapter about the underlying drivers of this change suggest we are a long way from reaching peak podcast”. 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