“[The reason Gucci came to me was] Probably because of my Chinese identity,” Zhou told Netease (网易) during an interview. This Marketing Strategy element reflects the solution to the customers’ needs. Together with the use of Ansoff matrix in order to identify the factors that affect the … STRATEGIC MARKETING - A CASE STUDY OF GUCCI GROUP MARKETING STRATEGIES - Free download as PDF File (.pdf), Text File (.txt) or read online for free. The marketing-mix model is applied to discuss the Marketing Strategy of Gucci.
The report have examined and analyzed the internal environment of Gucci Group with the use of McKinney 7 – S model and the SWOT Analysis model.
Gucci should develop unique product design, name and features to stand out in the competitive market. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. This multi brand company has a strong international exposure and deals with its clients through DOS or direct operating stores scheme. “Gucci wants to expand its Chinese market and I think they would like to star Chinese people in their campaigns.” To Sum up, Gucci’s marketing strategy in China has succeeded through 3 methods : Marketing Mix of Gucci analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Gucci marketing strategy. 1.1 Product. 1 Marketing Mix of Gucci. Today it is one of the best established as well as high profile names in the fashion industry.
which have helped the brand grow. Gucci one of the leading brand names dealing in luxury items was established in the year 1921 by Guccio Gucci.
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