Check out the complete walkthrough of all Apple’s 300-page ‘Designed by Apple in California’ book in this video right here. A few years ago Apple release it’s very own photo album called “Designed by Apple in California”. The 450 images in the book were shot in a deliberately spare style and cover products from 1998’s iMac to 2015’s Apple Pencil. After about three years in print, Apple is canceling its ‘Designed by Apple in California’ book (via AppleInsider).Photo Book. Today, the company announced a new photo book that "chronicles 20 years of Apple design," called Designed by Apple in California. “Designed by Apple in California” “Design is a funny word. Okay, one thing. Some people think design means how it looks. Whether is good or whether is bad, Apple is surely the company that makes people talking. I personally do not own this one, but I always wanted to check it out. I’m also a huge fan of Apple’s “Think different” way of making things. Designed by Apple in California is a photo-book written by Jonathan Ive with photos taken by Andrew Zuckerman, and published by Apple Inc. in 2016. The book is intended to showcase the company's history, containing 450 pictures of Apple products released from 1998 to 2015. The in-depth talk about Apple's new book "Designed by Apple in California". Designed by Apple in California by Jonathan Ive, 2016, Apple Inc. edition, in English But of course, if you dig deeper, it’s really how it works” (Steve Jobs) The book was announced on November 15, 2016. Apple’s design story is expressed in the photo book through 450 photographs of past and current Apple products. Book design documenting past and current Apple products through 450 photographs. Apple is known for two things: design and modesty. Designed by Apple in California is a new book that chronicles 20 years of Apple design. Dedicated to the memory of Steve Jobs, Designed by Apple in California is a new photo book that chronicles two decades of gorgeous Apple design. This remarkable body of work is expressed through 450 photographs of past and current Apple products, from 1998’s iMac through 2015’s Apple Pencil.

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