Marvel's superheroes have a predominately male audience. It was purchased in 2009 and gave Disney complete ownership of it’s publishing arm and the newly formed Marvel Studios. Aquiring Marvel gave Disney a shortcut to increasing their male audience. Unfortunately Disney did not buy Marvel but there's some content that is strictly forbidden from Disney that has been in Marvel comics before. Selling to Disney alleviated the risk. Why everyone keeps thinking that the Marvel universe will forever be destroyed is ridulous. This investment has proven a rather successful one, with the Marvel Cinematic Universe subsequently raking in billions … However, the prospect of the House of Mouse buying the House of Ideas was actually suggested prior to 2009, but was initially met with staunch apprehension. This investment has proven a rather successful one, with the Marvel Cinematic Universe subsequently raking in billions more at the box office. Disney buying Fox’s Marvel superheroes and villains would mean that Marvel, a Disney property, could start creating movies for the X-Men and the Fantastic Four. I don't think they have that problem anymore.


Disney, which already owns Marvel Comics, Lucasfilm, Pixar and ESPN, was decided to be a good fit, the company now taking ownership of Fox's … The Walt Disney Co. announced Monday that it has agreed to purchase comic book and action hero company Marvel Entertainment for about $4 billion. When Iger, who became CEO in 2005, wanted to buy Marvel, he enlisted the help of his friend and Apple cofounder Steve Jobs, who was a member of the Walt Disney Company board. Marvel already went through one bankruptcy in the mid to late 1990's. If they ever made a couple of bad movies it could have bankrupt the company. So far Disney has been pretty hands off on Marvel. A massive announcement came straight out of the blue – the Walt Disney Co. had agreed to buy action hero and comic book company, Marvel Entertainment for a staggering $4.24 billion. Marvel is now a business superhero for Disney – a juggernaut that has moviegoers flocking to cinemas worldwide. Disney has earned more than $18.2 billion at the global box office from Marvel movies since purchasing the company in 2009. Disney was looking for a way to gain a larger preteen male audience and Marvel was a good fit. While Pixar and Marvel Entertainment have been the reliable profit … In the immediate, the Internet showed its ability to put mouse ears on the Hulk at every freakin’ blog ever. Analysts are already gushing over Iger's acquisition of Marvel Comics. Disney finally started trying to hit the boy demographic when it started up the TV channel Disney XD, which already shows 20 shows from Marvel's arsenal, but it was having trouble finding an audience with its current lineup of characters. "By bringing in macho types such as Iron Man, Thor and Captain America, the Marvel deal would expand Disney's audience, adding properties that appeal to boys from their preteen years into young adulthood. Disney has earned more than $18.2 billion at the global box office from Marvel movies since purchasing the company in 2009. In 2009, The Walt Disney Company acquired Marvel Entertainment for $4.24 billion.


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