Coca-cola maintains a number of profiles on different social networks. The Coca-Cola company is a global company that operates in more than 200 countries, selling 400 different brands of nonalcoholic beverages, and 2,800 products available (Britannica, 2018). Minute Maid – A fruit brand of drinks, this brand has a line of fruit juices and has a large traction amongst the consumers in Europe. Coca-Cola company is one of the leading beverage manufacturers in the world. Coca Cola can create new products and diversifies their current offerings. ( Log Out / Coca Cola has over 500 brands producing over 3500 beverages, ranging over a variety of beverage products. It talks about the foreseeable threat that the business can come across and its various ways to get the maximum benefit from the opportunities in the international market. The reason for failures were dime a dozen; a few of them being wrong positioning in the advertisement for actual target audience, taste similar to existing products. In 1999, they took over the carbonated beverages department of Parle & got the brands Thumps Up & GoldSpot with the deal. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This SWOT analysis of Coca-Cola highlights the point to have a strong brand image. SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT, Top 9 Nike Competitors in 2020 | Nike Alternatives. It believes in active engagement with the customer using Twitter and relies on Crowd Sourced Contents for its various campaigns. Coca-Cola is the market leader of the soft drink industry. The brand has about 2800 products and exists in about 200 countries. Their performance on social media is no different. The major weakness is seen in its strong competitor Pepsi, less product diversification, and drinks that lead to huge health concerns. The page which ranks in the top 10 highest likes on Facebook, was once threated to be shut down owing to Facebook policies. They returned back to India in 1993, with a 100% owned subsidiary, Coca Cola India, owing to the liberalization policies. Acquisitions – Coca-Cola acquired AdeS in 2016. The brand strives to be more competitive and to increase the growth in a way that would create value for the company’s shareowners. Its vision statement for the planet is “Global leadership in sustainable water use. Through this acquisition, Coca-Cola expanded its ready-to-drink beverage portfolio.Coca-Cola Weaknesses – Internal Strategic Factors 1. Explore the wide variety of products and beverages that The Coca-Cola Company has to offer. Coca-Cola Classic – With around 26% market share in the beverage markets, it is the overall leader in beverage industry. Having an estimated brand value of $79.96 billion, it has retained the top position for … To make sure that Coca-Cola meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Coca-Cola. around the world. Change ). With over a decade and a quarter of being in business and operating over 200 nations across the globe, coca cola has a lot of products in its portfolio. Coca Cola’s Origin & growth over the years. SWOT Analysis of Coca Cola 2018:. By 1920, the company had around 1000 bottlers associated with it. Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. According to Business Insider, a staggering 94 percent of the people in the world easily recognize Coca-Cola’s logo. Powerade – A product designed to directly compete against Gatorade, Powerade holds around 25% of U.S. markets with regards to sports drinks. Across the various campaigns Coca Cola has tried to maintain true to its brand perception & values of Sharing Happiness. The industry has around 4000 manufactures and distributors creating … A popular soft drinking selling company, Coca-Cola is an American company that was formed during the year 1892 and currently involved mainly in production and sale of concentrate and syrup for Coca-Cola. The Intensity of Rivalry The intensity of rivalry among existing firms has a high pressure on the Carbonated Soft Drinks Sector. To ward off imitation the company decided to create a unique bottle shape. Soon after launching the cans, the company received multiple complaints stating the similarity of these white cans with the silver Diet Coke cans. Below are the Strengths in the SWOT Analysis of Coca Cola: 1. A few are as listed below: The Cola wars have been going on for ages now with both brands taking pot shots at each other & constant race for one-upmanship from both brands. For marketing this, an advertisement was created showing Amir Khan taking a tour of the plant & discussing with the experts about the health factors of the product along with him providing his vote of confidence in the product. The Coca-Cola Company offers more than 350 brands in over 200 countries, aside from its flagship Coca-Cola beverage. Apart from this, in 2003-2004, there were immense allegations against the cola companies of having pesticides in their final products. There have been multiple case studies written with regards to this issue. It was then that Coca Cola was given the option to take over the page completely, sidelining the page founders, else the page would have been shut down. It is also the most widely recognized brand, with a Business Insider study revealing that a staggering 94% of the world population recognizes the red and white logo. In August 2008, two Coca Cola fans, namely Dusty Sorg and Michael Jedrzejewski created a Facebook page for coca cola. In 1996, Coca Cola was the official sponsor for the Cricket World Cup. One such example is as seen below: Environmental & Social Responsibility The product led to decline in sales immediately & drastically. Currently the page has around 93.6million likes. Sprite – A drink flavored with lemon & lime, it currently hold 8% of the beverage market. Coca Cola faced a lot of flak owing to this & even their brand ambassador in India, Amir Khan was chided by media & public for promoting the product. 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