PUMA has more than 600 stores and their Brand:-PUMA Country:-Germany Sector/Industry:-Lifestyle and Retail Products:– Footwear, Sportswear, Sports goods, Fashion accessories Tagline:-USP:-Continuous Innovation,comfort and high performance in all Products Segment:-unique men or Women ,Sportsman, Targeting:-Upper class men or Women,Age between 15 to 30 Puma is a major German multinational … PUMA is one of the leading athletic footwear, apparel and accessories company in the world. ABOUT PUMA Puma is a sport brand created in 1924 In Germany by Rudolf Dassler the brother of Adolf “Adi” Dassler who founded the competitor ADIDAS. Executive Summary . The company was founded in 1948 by Rudolf Dassler.In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly … We trust our instincts to make unexpected choices that push sport forward. The 70s, 80s and 90s brought a lot of fame to the Puma brand as athletes sporting Puma products continued to successfully win their games. Would you believe that Puma was once a part of a parent brand that was started by two German brothers who then had a conflict that resulted in them separating their businesses, one brother started Puma and the other one started Adidas! A hike of 7.3 percent in sales is seen according to Fashionista. Puma mission statement is “to be the fastest sports brand in the world” The company emphasizes on the seamless understanding of market dynamics to stay ahead of its competitors in this statement.The following components represent this statement: Fastest sports brand; Global reach; In this first component, the emphasis is on the expected culture of leadership. ...PUMA APPAREL BRAND ANALYSIS Aakriti Arora-W1580466 Arpit Jain-W1579903 EXECUTIVE SUMMARY Business strategy is important for every business growth and it sustainability in the market. Scribd is the world's largest social reading and publishing site. Be Brave. (Credit to Rihanna and Kylie Jenner as per Puma CEO). Through innovation and marketing, the company’s sports footwear and apparel exhibit very strong brand equity. In 1967 Puma was performing well in the sportwear sector and sought to expand its brand for casualwear and mainstream markets. Puma CEO’s Plans on Making the Brand a Hit in the US Exclusive: Selena Gomez on Empowering Women and Shutting Down the Haters Why Winning in Basketball Is Vital to Puma… Puma’s 4th quarter earnings in 2015, being published by Puma showed that the projected earnings of the brand had surpassed by 34.5 million $. Puma as you all know is a very popular brand with a global reach. SWOT Analysis Strengths. PUMA is one of the leading athletic footwear, apparel and accessories company in the world. Puma's uphold this strong moral custom with its staff and is an attribute that the company carries through to its promotions, helping to establish warm, personal brand association. Be Confident. To analyze consumer’s opinion about Puma and its products, a survey was made. Search and Upload all types of Puma Brand Analysis projects for MBA's on ManagementParadise.com Puma’s Mission Statement Analysis. Puma’s corporate mission is “to be the Fastest Sports Brand in the world.” This mission statement is encapsulated in the company’s mantra, “ Forever Faster ,” which highlights the strategic aim of being ahead of the competition in the sporting goods, apparel, and accessories industry. Whatever we do, we do with conviction. This is a research report on Puma Brand Analysis by K.N.T Arasu in Marketing category. Ahmad Salam . Puma is a global company that has become a leader in the athletic apparel industry. We’re never afraid to take risks. PUMA aims to be fastest and most advancing sports and lifestyle brand. 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